According to the National Retail Federation, 2015 is going to be a good year for retail. Last year in 2014 sales increased by 3.4 percent, while as per the NRF predicts that sales will rise by 4.1 percent in 2015.
Now let me ask you a question,
Is your eCommerce store ready for the Holiday season?
Use this deceptively simple tips to boost your sale this holiday season:
Make sure about website loading speed:
According to kissmetrics, “47% of consumers expect a web page to load in 2 seconds or less, 52% online shoppers state that quick page loading is important to their site loyalty.”
Make sure that your website loading speed will not affect your sales. During holiday season online shoppers visit increase by more than 10%. You can remove this website loading speed hurdle by implementing optimization tools and traffic management to alert you about the slow performance of the website.
Mobile friendly website:
Do You have a mobile friendly website?
You must start to make it mobile responsive today, otherwise you will face a downfall in your online business.
According to IBM “Black Friday mobile traffic reached 49.6 percent of all online traffic, an increase of 25 percent over last year. Black Friday mobile sales accounted for 27.9 percent of total online sales, up 28.2 percent over 2013.”
In order to become successful in online eCommerce business, mobile friendly website is necessary.
image source: thewinanews
In the past to run a campaign, for the create customer segments, marketers had to apply extensive macro categories.
Now the concept has been changed, marketers are sending personal greetings to their loyal customers in the holiday season.
Online eCommerce merchants conducting personalization recommendations based on a shopper’s viewing history, ratings and real – time behaviour. It attracts customer and keep engage toward the shopping.
Create a holiday theme:
The theme plays crucial role in the eCommerce business during the holiday season. Redesign your website with lucrative theme according to the holiday. It will be implied in advance to your audience about the holiday season sales.
By using this theme you can run a social campaign, ads, campaign and email campaign.
In India, by the beginning of the next month online eCommerce store will integrate their store design with Diwali theme.
Right now, India’s top eCommerce giant such as flipkart running “Big Billion Days sale”, While Amazon is running “Great Indian Festival sales”. Therefore, they integrate theme according to their event.
Simplify the checkout process:
Ask yourself first, what kind of problems you have faced while you were purchased anything from online.
Have you got a problem ?
Most people stop at this point or abandon because of the inconvenient checkout process.
Make the checkout process as simple as you can make. Because user wants to buy as early as possible. Just look at some example of world’s best ecommerce checkout process, will give you a clear idea that how you can increase your conversation ratio.
Use one step checkout it will save user’s time. User will get everything on same page so it makes him to buy quickly.
Ask less in the checkout process, they will buy more. Make it seamless and secure so users won’t face hassle while purchasing.
Offer free shipping:
In the present scenario most powerful factor of online business is shipping cart. The eCommerce store owner can engage more customers by using this free shipping offer. This is the one of the reasons for shopping cart abandonment during last holiday season.
According to comscore study, “Free shipping continues to drive purchasing decisions as 58% of online shoppers reported adding items to their shopping cart in order to qualify for the incentive. Further, 83% are willing to wait an additional 2 days for delivery if shipping is free, and 68% said free return shipping is needed to complete a sale.”
Emphasis on content marketing:
image source: business2community
We all know content is king.
To increase brand awarness and attract more customers content plays crucial role.
Therefore, if you want to drive more traffic to your online business, write actionable content in the context of the services or product you are selling. Create qaulity and attractive content for the holiday season and share it with your customers via blog post, email and social media.
Content marketing will helpful for the branding your business. Publish regularly valuable tips and information about products, it will raise awareness and attract more visitors. It can help your website to get ranked on search engine for the product or services if your content is effective.
Now, it’s your turn to implement this tactic in your store before the holiday season.
Is there something we missed in this post?
Share with us through comments.