Just like a factory, building website for business needs utmost care right from the beginning and need to focus on each phase of the development process. Thus, a good team of web designers and developers helps you to accelerate business growth for long.
A website from a technical point of view is a product of the software development process. However, for business, it is a service that helps business to achieve its goals.
Therefore, businesses take a website or web application development process sincerely and treat it as acquiring real estate space to build a manufacturing unit or business office with warehouse.
Just like Building Business House
When you register a domain, you are going to book a plot on the land eligible for construction. Then after, you should hire engineers to create building plan to define floors, room or office space, the material used, utilities, and other bespoken needs to address.
If your building or factory constructed righteously, it facilitates the business processes and helps you expand the horizons in future.
The same concept applies to website and web designing process and establishes the importance of a web design company similar to the real-estate agency with engineers and contractors who take full responsibility for the entire construction.
Therefore, if business or Web Design Company underestimates the value of web designing work, it may prove wastage of valuable time and resources so let’s check how we can make website designing process worthwhile for a business and accelerate the business growth.
Stage #1: Project Brief
- Typically, this initial stage involves
- Project definition
- Target audience
- Technical specs
- Content inventory
- Project timeline
- Project budget
Practically, this step involves exchanges of thoughts and concept clarification between business and client. The client has to come up with clear business goals. Business analysts in Web Design Company extract the business requirements and produce technical specs.
Based on it, website development team decides the content and other resources needed. Once all data come on the table, it becomes easy for the team to define project timeline and project budget with consents of the client.
After the approvals of project timeline and project budget, the real website designing and development process begins, and it leads to project planning.
Stage #2: Planning
- Typically, it involves
- Research and Concept development
- Information Architecture Planning
- Website Layout planning
- Usability planning
- Wireframe and Prototype development
During planning, team defines the concept of a website that can address bespoken requirements of the client and her business. Some brainstorming sessions are essential before defining information architecture and website layout. After usability and UX planning, development of wireframe and prototypes gives a perfect vision of a final version of the site.
With brief preparation and project planning, the client has to go through the process of defining business goals and operational requirements.
Client and website designing team have to visualize the future of the business for a short as well as an extended period. It is because they have to select technologies and leave scopes for future expansions or integration of new technologies and services.
Stage #3: Designing
It consists of
- Defining design elements like colors, fonts, styles, etc.
- Branding elements like logo design
- Artwork design like header, sliders, etc.
- UI & UX designing
- Multimedia integration
- Responsive designing
- Final prototypes/templates for programming
It is all about creating frontend that visitors see and interact with UI elements. This stage is vital to building love at first sight in the visitors for the website and tempts them to engage further. Without effective visuals, engagement and retention of the audience are impossible in fiercely competitive market.
Stage #4: Development
- Based on the design, coding starts.
- Establishing web standards
Actual website programming starts with this phase, and web programmers have to define coding standards. Developers should select framework, database, features, and functionality.
After selection of right technologies, tools, and techniques, real coding begins in the framework. Database integration, content implementation, and interaction coding are following it.
Programmers have to take care of security aspects in programming, UX, usability, and performance needs to address in coding. Finally, adding required markup into web pages for SEO and Social Media campaign.
Stage #5: Deployment
- Testing and QA
- Source code handover
- Documentation and training
Now the website is ready for testing after coding. Debugging, UX, performance and other tests need to carry with proper tools and techniques. Integration of analytics code and setup of various analytics parameters/tags ensure better visualization of traffic and marketing strategies.
Uploading on the server needs a right selection of hosting environment and hosting services. Source code handover and preparation of documents, as well as training for client and staff, are following step after deployment of the website.
Stage #6: Maintenance and Marketing
Assure long-term conversion, traffic, and ROI by implementing right supports and services. Regular maintenance of the website, design updates, functionality upgrades, and content updates assure freshness of website, hence good marketing.
We have seen how each step of website design and development leave an impact on the future of business in long run.
If you do not have the right team of designers and programmers with adequate experiences, expertise, skills, and creativity, your chances are deemed to accelerate business growth despite spending a good deal on the website development.